If you are considering purchasing a photo booth the fall season is arguably the best time to buy. The reason for this is that the wedding season (spring/summer) is over and manufacturers begin giving their best sales and discounts during the slower fall and winter months.
This time is when manufacturers have the most time for you and can give you the most attention. They are also likely doing their best research for the next season and have started adding new updates and conversions to their products which is a good thing for you.
The other reason fall and winter are the best seasons to buy your booth is that there is less competition for market share during the slower months and it may yield better opportunities while the more seasoned professionals take a break from the hectic summer. Clients are likely to be less rushed and demanding as well providing you the perfect opportunity to make a great first impression.
Most of the events will be indoors as well and that’s a good thing for most photo booth owners who’s booths are meant to used indoors. If you begin now, you will have 6 months to build your brand, make preparations, research next year’s trends and be polished by the next time wedding season hits.
Fall/winter is also a great time to attend trade shows and start sifting through online publications in your search for ideas and strategic partners. Check out the event planning industry and catering industries blogs and publications to get an idea of where your potential clients will be hanging out. It is now that next year’s brides begin to plan their weddings and start scrapbooking ideas for the big day.
Now is a great time to look for your props as well, an integral part of any photo booth business. Props are half the fun and a killer prop collection will keep people talking for years to come. Get ideas now for creative marketing. Decide whether you want to invest time creating a Pinterst or Instagram account. Will you use Facebook or Twitter as your primary social media platform? With so much to consider and learn, now is the time to invest in yourself and build your business the right way for the coming year.
