Don’t Stuff Your Keywords – How to Get Good SEO for a Photo Booth Rental Website

August 30, 2012 by Leave a Comment

If you do one favor for your website this year, don’t keyword stuff your site. Confusing Google bots by stuffing every keyword you’re are targeting into every page makes for poor ranking as well. Imagine inviting an event planer to your house to help you plan a small reception of guests next week. The planner arrives at your house expecting the unusual layout and prepared to see what they have to work with to accommodate your guests.

 

But in your excitement to impress your friends, you decide to do something unusual by putting a toilet in every room, as well as a bed, dresser, oven and refrigerator. Now the even planner shows p at your door and wants to look around. She might walk in and look confused for a minute before she began her survey. “Where is the bathroom?” you hear her ask. “Well there is one in EVERY ROOM!” you exclaim excitedly. “You can do anything you want in any room you choose. Isn’t that GREAT?” You wring your hands excitedly for her reaction and watch as she uncomfortably makes her way around each room. Her bewildered face eventually betrays the truth. You have gone too far and made a general mess of your house.

 

The truth is that in your excitement to be everything for everyone you have missed the importance of having separate rooms.  People like to eat in kitchens or dining rooms, wash up in bathrooms and sleep in bedrooms.  There is a comfort to knowing what to expect and the functionality of a house works very well that way. Websites are no different and when your friendly Google bot (event planner) comes over for a visit you want her to be able to quickly and efficiently determine what each of your rooms is for and where to direct your guests (traffic).

 

Homepages are for helping your potential clients find their way around.  It should have good pictures and a few links to places you think your customers would want to go. The text on your homepage should be as general as possible so people can quickly determine whether they want to stay or go.

 

Your about page is for just that, telling about the history or story of your business. Listing the services you provide is fine but choose to promote the core values, attitudes and beliefs of the company rather than keywords specific to your products or services.

 

Your sales or product pages is where you can place information and keywords specific to what you do or sell and if you have many products, choose different keywords for each page.  Make the pages unique and you will have a 100% better change of ranking on a search engine than you will muddying the water with every possible scenario, product and piece of information about what you offer to your clients.

Filed Under: How to, Tips & Tricks Tagged With:

How to Incorporate SEO into your Photo Booth Marketing Strategy

July 15, 2012 by Leave a Comment

Running Your Website Right

These days, marketing yourself and your business online is a crucial component of any successful marketing strategy. If you take a few simple steps and do it right, you’ll already be miles ahead of most of your competition. The concept of “Search Engine Optimization” in particular can help you grow your photo booth business by leaps and bounds.

Everybody knows including important keywords on your website is important (take a look at this post we did recently on the top search terms for photo booths) but Google looks for so much more than that when they determine how to rank web pages.

Think Locally

Unless you’re building a giant corporation, the odds are that your photo booth business is probably going to be small and localized. A lot of people think that because they have a small business that targets a relatively small area that they can’t succeed online, and can’t get found on Google. Actually, the complete opposite is true.

Google’s algorithms reward unique, specialized content far more than they reward generalized websites. In other words, if you target your website specifically to the area you want to do business in, your website’s ranking on search engines will skyrocket. What does this mean in terms of how you run your website? It’s pretty easy, really. Let’s say you want your photo booth to do the most business in Champaign, Illinois. You’re going to want to brainstorm how people search for things in Champaign, and that’s how you’re going to write your website copy. Do they search by area code? County name? With the phrase “Champaign IL?” It’s simple, commonsense stuff, and once you figure out how people are searching online in your area, you can cater your website to them.

More SEO 101

There are a few more simple steps you can take on your website to effectively market your photo booth. The number one, most important SEO step that no one ever thinks about: page titles. A page title is the text that appears when you hover your cursor over the tab at the top of the window. This, believe it or not, is one of the most important things Google looks for when ranking your website. And another important feature of the page title: Google only reads about 55 characters of it, so you have to make it count. Here are a few sample titles, going back to our Champaign example:

Photo booth rental | Weddings, Events | Champaign IL (52 characters)

Cheap photo booths | Rental | Champaign, Illinois (49 characters)

Both of these examples would be great titles for your local photo booth web page, and Google would love them. Just making that one easy change would help increase your search engine traffic. Just remember, above everything else, target your local area with your website content.

Perhaps the second most important way to market your website is constantly creating content. This one’s a little bit harder, but it pays off. Google doesn’t like it when you just create a website and let it sit there. But if Google sees that you’re constantly updating your page with fresh, original content, it will increase your rankings. So create a blog, post pictures of the photo booth at events, or post updates and news about your business. It will help keep your site relevant.

These are a few simple lessons in SEO, and there’s plenty more out there to learn if you’re curious. But these are some great pointers on how you can best market your photo booth using your website.

 

Filed Under: How to, marketing your booth Tagged With: , , , , ,

5 Creative Key-Phrases For Your Photo Booth Rental Business And How To Market Them

June 1, 2012 by Leave a Comment

Our 5 picks for niche keywords are:

• Best wedding photographers – 12,100 local monthly searches
• Wedding photography prices 12,100 local monthly searches
• Cheap Wedding Rentals – 1600 local monthly searches
• Bat Mitzvah Photos – 1,300 local monthly searches
• Quinceanera Rentals – 480 local monthly searches

Keyword “Best Wedding Photographers”

For “best wedding photographers” this key-phrase is great for a couple of reasons. 12,000 monthly searches is nothing to sneeze at and secondly, people would not normally think of a photo booth instead of a wedding photographer, so you will have less article content in direct competition with yours. Your article will pose the argument of why a photo booth can sometimes make a superior wedding photographer or at least be a wonderful addition.

You are reaching across niches with this technique and offering a fresh perspective on the subject which will make it more likely to be shared on social networks and picked up by article directories which send more traffic your way.

Keyword “Wedding photography prices”

“Wedding Photography prices” is a bit similar but not as much of a stretch. This is still a good key-phrase because you are again introducing your photo booth as a photographer replacement option and can write about how your prices compare with photographers and the benefits of a booth over a photographer. The novelty of the idea is sure to get a few people on the phone with you quickly.

Keyword “Cheap Wedding Rentals”

Normally going after a keyword that includes “cheap” would be inadvisable for a higher priced industry but because we are talking weddings, which are by their nature more expensive, “cheap” is a relative term. There are only 1,600 local monthly searches so it’s a bit of a shot in the dark but the word rentals gives the clue that they are looking to purchase and have some ambiguity about what might be an inexpensive rental for a wedding they haven’t thought of yet.

Keyword “Bat Mitzvah Photos”

1,300 local searches is light but not if you grab the majority of the interest and rank high in the results. This is a pretty niche subject on its own and it’s doubtful that many organic articles have been written for it. A quick search on Google reveals the top results being photographer websites so you are in the right place. Try an article using the keyword “best”, “how to” or “top 5 ways” when thinking of the title and then watch your Google analytics to see how well the articles is doing.

Keyword “Quinceanera Rentals”

Most would not bother targeting something with under 500 local monthly searches but for small businesses that understand this market it can drive some traffic fairly quickly. If you don’t know what Quinceanera means than it is likely you are not Latin. The other word for this is Sweet 16 and celebrates a girl becoming a woman in many Latin traditions.

It is celebrated much in the way a wedding is and is just as elaborate. If you are unaware of this market but find you have a large Hispanic or Latin community nearby, this may be a great new client to market to.

Filed Under: How to, marketing your booth, Tips & Tricks Tagged With: , , , ,