Marketing Your Photo Booth Tip: Team Up With a DJ!

July 6, 2012 by Leave a Comment

Strike Up a Partnership

Sometimes the best way to build your business is to team up with another aspiring businessperson in your community. Don’t look at other entrepreneurs as competition but instead as teammates. The list of things people want to have at events is a short one. At the top of nearly everyone’s is a DJ and a photo booth. Why not strike a deal so you both succeed? Teaming up with a DJ will help dramatically build your business’ reputation and client base. Sharing your talent, resources and equipment with another can be a great business move – sometimes two heads really are better than one. Joint venture marketing is one the strongest steps you can take to successfully market your business.

Find the Right Business Partner

Weddings are big business for both photo booths and DJs, serving as the primary customer for both in many cases. So search around for the best local DJ and see if he or she would be interested in forming a business partnership. You can find them by searching online, cruising your local social media, or by just asking around at bars and clubs. Who gets the most business? Who do people hire repeatedly? After you feel like you’ve narrowed down the field to a good list of candidates, reach out to them and see if they’d be interested. Remember, DJs are entrepreneurs just like you. They’ll be willing to listen.

Now comes the hard part. You’ll have to sit down with the interested party and hammer out the nitty-gritty details of your joint venture partnership. How will profits be split? Will you share equipment? How will you market yourselves? But throughout the negotiations, remember that joint venture marketing for your business is a fantastic way to expose your company to a wider base of customers, and make more money in the process. Put yourself in the shoes of your customers: would you rather hire a DJ and a photo booth separately and pay a higher price, or obtain both for a discount?

A Joint Marketing Plan

There are compromises in a joint venture, but both parties will ultimately achieve greater success. It’s easier to market a DJ/photo booth package deal for weddings and other events than it is to market each separately.  Have an honest conversation with your new business partner about how you’re going to reach your customers. You both bring many unique talents and contacts to the table, so don’t be afraid to utilize both of your skill sets to reach out. He or she may already have connections in the wedding business, or work off of referrals from previously satisfied customers. You may have a long time client that rents out your photo booth at every possible opportunity. If you combine your knowledge and resources, business can boom just like that.

Marketing your booth can be difficult, but if you build your business on the foundation of a rock-solid partnership, the process will only become smoother over time. Sharing your hard-earned business with another is never easy but keep your long term goals in mind. Teamwork can pay big dividends.

 

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How An Event Planner Can Help You Grow Your Photo Booth Business

May 6, 2012 by Leave a Comment

 

Business to Business Networking

Finding an event planner to partner with can cut down on hours of phone calls in cold calling and hundreds of dollars in advertising. Your booth likely sells itself, making the resources to generate a positive income stream all you need. Having a dedicated event planner at your service is literally money in the bank.

What is event planning you ask? There are various types of event planners right in your own back yard. They coordinate large social gatherings such as weddings, concerts, ceremonies, sports competitions and business conventions. Usually they are responsible for overseeing the whole process of the event including parking, transportation, reservations, and catering services. Event planners also obtain all the local permits needed for the event.

Understand Business Connections

Catering, baking, and floral services are valuable sources of information. Why? They often work for or with event planners and can give you the right contact information rather quickly. Forging a referral partnership with them is not a bad idea either.

Making Positive Contact

When first contacting a potential partner, it’s best to try and identify the person who can approve the partnership and learn the way they prefer to be contacted. It is far more likely that you will find success if you understand their preferred mode of communication.

Try and forge a relationship with a busy event planner and stay loyal to them. Don’t go around town asking every even planner to sign up with you. Remain loyal to them and provide their customers with outstanding service. Creating one powerful alliance in the event planning industry can take you far.

Set Up A Light Business Meeting

First impressions are everything in today’s world and having a face to face meeting with your potential partner is key to securing a good partnership. Once you get the owner or decision maker on the phone, have your pitch ready and begin with talking about the benefits they will receive by partnering with you.

Keep it simple and ask for a meeting. Offering to buy them lunch often works wonders.
Example: “Hi, my name is John Smith, I live here in (your town) and I’m the owner of a photo booth business. Have you ever hired a photo booth for one of your events?…”

“Great. Well, I know I can offer your clients valuable keepsakes for their event and people always crowd around these booths, so I was wondering if you had time to meet with me over lunch to discuss becoming referral partners. We can take a look at what your clients need and see if we are a good match. Lunch is on me, so what time works for you?”

Let them decide where the meeting is and when. Be ready and have a place in mind, in case they prefer you choose. A casual restaurant or a coffee shop is a great meeting place. It is a good idea to make sure you know most spots in the area too. If you are in a big city or go at a busy time, you may have to wait in line for others to finish eating and you don’t want this to happen if you can avoid it.

Offer them a cut rate if they hire you exclusively. This will strengthen the value of your proposal and build brand loyalty. Remember to stay loyal to them too. If you are asking them to only use you, they should be able to expect you to do the same.

 

Filed Under: How to, marketing your booth, Tips & Tricks Tagged With: , , ,