Charity events provide excellent opportunities to get hired and get exposure for your photo booth. Like weddings, charity events are special occasions and having a photo booth can capture the moment while giving the event an area for people to gather and pass the time.
UNDERSTAND THE OPPORTUNITY
By thinking outside the box, you can expand your business and make your photo booth pay for itself over and over again. Why not take advantage of events that are happening in your own backyard?
Unsure of how to find these types of events? Most charity events offer some type of food for which they have hired a caterer. Call your local catering services and ask them what they have going on and ask if you might partner with them. Offer to promote them to your clients and they will do the same for you.
You can also look in your local newspapers and local message boards online for upcoming events. Once you have established a few contacts, they are more than likely to call you for future events.
YOUR PROMOTION
By having your photo booth at a charity event, you’re making your money work for you. You’re getting exposure for your business from the client, the caterer and the people attending. Every one of these factors is something to consider.
People will keep their photo strips mementos and remember how much fun they had in your booth. They will likely see their photos again and think “Hey, let’s call that guy who has the photo booth for our upcoming charity event!” For all you know, the photo booth was the highlight of the night. Leaving a lasting impression is as important as building your mailing list.
AND THE PROFITS WILL COME
Making money and memories are the ultimate goals of your business and a charity event exposes you to large numbers of guests. Every guest attending is potential new business. It’s a little like watching children leaving a grocery store. How often do you see parents urging their children to follow them, after their attention has been caught by a big gumball machine or any number of red capped toy dispensaries? By having your photo booth at a charity event, you’re turning grown adults into kids again, even if it is just for a few moments.
Who doesn’t like to have fun and act silly? Why not put an adult-size gumball machine in plain view? Your machine will attract attention and form a line full of excited big kids spending their time around your booth waiting for the prize to come out!
THINGS TO REMEMBER
Charity events offer a chance to make connections, earning you repeat business and new clients that will call you in the future. It’s crucial to have a way for these future clients to contact you, so printing your information on the back of the photo strips is a great way to go. Adding your name and business name, along with a phone number and website, is a near-guaranteed way for them not to lose your information.
Business cards inside the booth, arranged in a card holder, work well for some people. Having a sign outside the booth on a stand is also a good idea. Try and think outside the box and remember that making the event special and fun is what counts.
