A Festive Holiday

With Independence Day coming up next week, many people are gearing up to throw a serious party. You know the Fourth of July drill: barbeque,  beverages and spending the day with family and friends. While you might think of the Fourth as a pretty low-key affair, in recent years it has grown into a more lavish and celebratory holiday, almost like New Year’s Part Two. This holiday is a great opportunity for you to market your photo booth to people and parties you may not have even thought of. And that’s ultimately the key to successfully marketing your booth: you’ve got to think outside the box (or booth, in this case).

Family-Friendly Fourth Events

There are generally two types of Fourth of July parties: the family-friendly ones complete with yard games and fun activities. Then there are more adult-oriented parties, with plenty of adult beverages and fireworks. The beauty of this holiday is that you can easily market your photo booth to either group. But since these two opportunities are so different, you’re going to have to market your booth in two very different ways.

For the family-friendly gathering, think about where these big bashes will be held. Families will gather for the Fourth in the suburbs so target the affluent neighborhoods. They’re more likely to have the money and space necessary to go all-out on their Independency Day shindig. After you’ve found specific areas you want to target, it’s time to market yourself. Put your brightest, most colorful flyers up in local businesses, like grocery store bulletin boards, or hang them up on neighborhood street lights or communal posting places—anywhere they’re going to get seen.  Just because the Fourth of July is coming up quickly doesn’t mean you can’t seize the opportunity to rent out your booths. Remember, most people are planning their parties at the last second, too, and will be looking for fun events and activities for their guests. It’s up to you to be visible to them.

Adult Parties

Let’s be honest: getting together with friends and having a couple of adult beverages is a large part of many people’s Independence Day plans. Nothing fits that loose and fun party atmosphere more than a photo booth.

While a lot of people looking to let their hair down on the Fourth will host a casual backyard affair, some will throw a party of epic proportions. It’s these people you want to look for when marketing your photo booth. The most fun part of marketing your photo booth is putting yourself in the shoes of your prospective clients. So think: how best can you reach this untapped client base? People don’t know they need a photo booth for their holiday get-together until you show them that they need one. Here’s what you can do:

• Post a lot on social media. Facebook and Twitter are great ways to reach out to a younger audience. Even if your prospective clients aren’t friends with your page, you can publish a Fourth of July promotion that can reach them through other people sharing and posting it.
• Go face to face locally. It might be the opposite of new-school social media marketing, but if you go down to a local park or restaurant and hand out flyers to people, you and your product will be remembered. 
• Word of mouth never hurt anyone. Businesses, and especially local businesses like yours, thrive on referrals and recommendations. So tell your friends about your Fourth of July deals. Word of mouth can also reach future customers.

The Fourth of July may not traditionally call for a photo booth, but with the exploding popularity of the product and a little savvy marketing, you can make sure your clients ring in America’s birthday in style with one of your booths at their party.

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