As we roll into the dog days of summer, we’re also entering the prime of event season. Don’t miss out! These next few months are a premier opportunity for you to grow your photo booth business and see some great profits in the process. Whether you’re an established brand in your community or just getting started, the summertime is the right time to hit the ground running with your business and market your photo booth with the best of them.
It’s Event Season – Cash in While it Lasts
What goes on in the summer? Everything! From block parties to outdoor festivals to backyard barbeques to wedding parties, these three months are a crucial span for anyone in the entertainment business. There are more and more potential clients out there every day waiting to be found. It’s your job to hit the pavement and market your photo booth so they can find you and give you their business. Think about it: there are no shortages of events in the summer that are looking for a photo booth. There are dozens of weddings every weekend, and more outdoor fairs and festivals than you can shake a stick at. The sky’s the limit for your business during the muggy summer months. Take advantage.
Here’s the easy part about photo booth marketing: a lot of event organizers are already looking for an affordable and reasonable option. But a crucial step to take, and one that can cut out a lot of legwork on your part, is to approach local organizations and groups. Talk to fair organizers in your town, or present your ideas to local city officials. Obtaining permission is a huge step toward getting your photo booth placed prominently in many local events.
Hand out your flyers at similar public or municipal events, or promote your product in conjunction with other local businesses. If you’re just starting out, consider putting on a public demonstration of your booth. It’s the summer—people are outside, loose and having fun. If you park your booth in a busy park, people will be curious and stop by. If even a few of these people take your flyer or your card, you’re on your way to building your business.
Stand Out From the Crowd
Another way to set yourself apart from the competition is to offer your customers extras along with the booth rental. For instance, have you thought about purchasing an accompanying tent for your booth? Those kinds of purchases will cost you a little up front but ultimately make their money back and then some by swaying customers to purchase your product. Photo booth marketing, in the summer or any season, is about setting yourself apart from the competition. So think: what do people want in the summertime for their events? Well, most events are going to be outside and with the outdoors you have to factor in the heat and the elements. That’s where the tent comes in. It is little touches like that, simple and small, that can set your business apart. There will be dozens of events happening every weekend this summer, guaranteed, and every one of them is a business opportunity for you and your photo booth.