Strike Up a Partnership
Sometimes the best way to build your business is to team up with another aspiring businessperson in your community. Don’t look at other entrepreneurs as competition but instead as teammates. The list of things people want to have at events is a short one. At the top of nearly everyone’s is a DJ and a photo booth. Why not strike a deal so you both succeed? Teaming up with a DJ will help dramatically build your business’ reputation and client base. Sharing your talent, resources and equipment with another can be a great business move – sometimes two heads really are better than one. Joint venture marketing is one the strongest steps you can take to successfully market your business.
Find the Right Business Partner
Weddings are big business for both photo booths and DJs, serving as the primary customer for both in many cases. So search around for the best local DJ and see if he or she would be interested in forming a business partnership. You can find them by searching online, cruising your local social media, or by just asking around at bars and clubs. Who gets the most business? Who do people hire repeatedly? After you feel like you’ve narrowed down the field to a good list of candidates, reach out to them and see if they’d be interested. Remember, DJs are entrepreneurs just like you. They’ll be willing to listen.
Now comes the hard part. You’ll have to sit down with the interested party and hammer out the nitty-gritty details of your joint venture partnership. How will profits be split? Will you share equipment? How will you market yourselves? But throughout the negotiations, remember that joint venture marketing for your business is a fantastic way to expose your company to a wider base of customers, and make more money in the process. Put yourself in the shoes of your customers: would you rather hire a DJ and a photo booth separately and pay a higher price, or obtain both for a discount?
A Joint Marketing Plan
There are compromises in a joint venture, but both parties will ultimately achieve greater success. It’s easier to market a DJ/photo booth package deal for weddings and other events than it is to market each separately. Have an honest conversation with your new business partner about how you’re going to reach your customers. You both bring many unique talents and contacts to the table, so don’t be afraid to utilize both of your skill sets to reach out. He or she may already have connections in the wedding business, or work off of referrals from previously satisfied customers. You may have a long time client that rents out your photo booth at every possible opportunity. If you combine your knowledge and resources, business can boom just like that.
Marketing your booth can be difficult, but if you build your business on the foundation of a rock-solid partnership, the process will only become smoother over time. Sharing your hard-earned business with another is never easy but keep your long term goals in mind. Teamwork can pay big dividends.
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