THE OPPORTUNITY
Same sex marriage laws are becoming more common these days as activists for equal rights are making greater progress. Politicians are saying the number of universal marriage laws are going to surpass the more numerous women’s pro-choice health laws.
It wasn’t until 2004 that same sex couples could get married anywhere in the United States. Today same sex marriage laws exist in Connecticut, Iowa, Massachusetts, New Hampshire, New York, Vermont and our nation’s capital is likely next with the state of Maryland.
MOVEMENT ORIGIN
The state of California started the movement, but opponents have fought the marriage equality laws through the ballot. However, over the last few years more than 18,000 marriages took place before Proposition 8 temporarily halted same sex marriages again.
In the United States, 29 states have passed laws approved by voters to prematurely block these laws from ever becoming part of their state’s constitution. Many people still believe in the concepts of marriage as one woman and one man.
NEW CUSTOMERS
So what can this do for you? If you live in one of these states and own a photo booth rental business or are thinking of getting into the photo booth industry, this group of untapped customers can jumpstart your business with a new niche to cater to.
Remember, there are some people in the photo booth business that will overlook the opportunity or feel uncomfortable renting a booth out to a same sex couple getting married. This is where unbiased business owners have a have a huge advantage!
NETWORKING
Get the word out about your photo booth business amongst the gay and lesbian community. News travels fast in a close knit community and your photo booth business will be appreciated.
One way to do this is to research local gay rights activists and introduce yourself. Be the first to offer them your services because some people in this world still judge.
Get in contact with the leaders of these organizations. This is the first step in getting your services known. Once you establish your business in the same sex community, chances are your services will be more needed than you think.
A wedding is still a wedding, no matter the sexual orientation of the people getting married.
Event planners are also an excellent resource of information on how to get your photo booth introduced into the gay community.
SEIZE THE OPPORTUNITY!
Marriage equality is on the rise because people want the American dream. The numbers of same sex marriages are a staggering business opportunity with great rewards when you get your business out in front of others that are not taking advantage of this lucrative niche.
YOU will be the one they remember and recommended to others to capture the memories of their most cherished day. The important thing to remember is to not discriminate. All married couples need your photo booths!
AAA Photobooth is always looking for information that is relevant to your success. We search for new ideas to give to our customers. That’s what separates us from the rest in our line of work. We do this free of charge!
