As a photo booth owner, you may think that standard marketing is the way to go. However, it’s important to remember that Mobile Marketing is a great way to find even more customers! Mobile Marketing covers more than just smartphones- don’t forget about tablet and iPad users. In order for Mobile Marketing to be the most effective, your overall marketing strategy should combine both mobile and standard marketing as one.
As we demonstrated in Power Editor (click here if you need a refresher!) ads on Facebook are particularly helpful when you want to target a specific audience. Ads on Facebook are only a small piece of the puzzle though. In order to make Mobile Marketing really work for you, consider making your business’s website tailored for mobile users as well. This means a few things. One, you could decide that you want to make a website that is specifically for smartphone users, and is a copy of your original website, but is a little bit simpler in terms of navigation and link access. This could mean adding clickable links that are easier to find, or larger text that shows up better on smaller screens.
Two, you could go for the full approach, instead creating a site that is tailored for not only smartphones, but also tablet users and customers who have the odd sized screen to navigate. No matter what approach you choose, it’s important to have a Responsive Site. The benefit to smartphones and tablets is that users have a touchscreen that they can interact with. Make the mobile experience a simple one by keeping your homepage clean: keep contact information in a place where website visitors can easily see it, and add social media buttons to the top (Facebook, Twitter, Pinterest, etc.) This ensures that your potential customers will come back to your site at another point, or have an interest in following you on other avenues through social media. Your mobile site should be responsive to zooming in and out, and the text should be easy to read. The easier, the better!
As a photo booth owner, using Mobile Marking to your advantage can give you the edge you need in addition to traditional marketing strategies. Through building a custom mobile site, your customers will have access to your product at all times, even on the go!
For more information and tips, check out Entrepreneur.com’s “How to Make Your Website More Mobile Friendly”