Testimonials are a key marketing strategy used to attract new business and build trust. Testimonials are like references- they reveal to potential customers how past customers rate their experiences with a business. They allow new customers to feel comfortable with your business, and it’s important to have valuable testimonials on hand that you can show to potential clients. Here are a few tips on how to go about collecting testimonials that are sure to be great marketing your photo booth business.
Provide a Platform to Get Testimonials
Valuable testimonials provide a mixture of information, compliment, and recommendation. They begin with a satisfied customer who feels he or she has benefited from using your service or product. Step 1 in collecting your customer’s thoughts is offering them a platform to give feedback. If you have a website, create a page for success stories and testimonials. Have your customers send in stories about their experiences with your business. Ask them to tell about the photo booth they rented, the aspects of your business that they enjoyed (such as timeliness), and whether they would rent a photo booth from you again.
There are a few other ways you can obtain customer testimonials. If it suits your website, consider giving customers the option to send in video testimonials where they can speak about your business. If your business has a store or office, leave out cards for clients to fill out about their experiences. Hang these testimonials up on a wall or transfer them to your website (leave out any identifying information the customer does not want publicly disclosed).
What About Negative Testimonials?
At some point in your business there’s probably going to be a customer who’s dissatisfied with a part of your product or service. It’s important to collect the testimonials from these customers too and use them as feedback. While you don’t want to publish or post unflattering testimonials about your business that could discourage potential customers, you can use the criticism to improve your business. A negative testimonial may give insight on how you can improve your relationship with clients, be more productive, or deliver your product/service in a different way. There’s always a way to turn negative feedback into business development.
Keep these testimonial tips in mind as a way to market your photo booth business. Past customers provide valuable information that can be used to attract new business, so take advantage of their feedback and show your customers how great you are!